Three Steps to Getting Your Product Off the Drawing Room Floor

When you have a great idea and you can see its value in the marketplace this is the time when you begin the product creation process. While you may not fancy yourself an inventor of any kind of effect, a product creation process is an essential component to getting your idea from out of your head and onto the page and into the hands of customers who you see a need for.

The fact that you don't see yourself as much of an inventor should not stop you from embarking on a product creation process.

Before you embark on the product creation process you should have a set of rules in place so that you know exactly what you are doing and so that you don’t just walk around; never getting anything accomplished; wasting your and others' time and money. Let us help you with the simple yet actionable steps below.

1. Plan of attack

You should know broadly a few things before actually embarking on the creation of a product. You should be able to see a real need for this product in the marketplace that is not currently being met.

You should also be able to find venues where you could potentially sell your product. Whether this is in your garage and on the internet or in major chain stores around the world, you need to know where your product would best be sold.

You could start with the idea that you would be able to create your product yourself, but then you ultimately need to know when you are ready to make the move to larger spaces and how long you wait around with a closet full of widgets and only a few buyers.

2. Market it

Once you have been able to identify the need for your item in the marketplace, then you need to be able to market your product effectively. Having a marketing strategy before your product is even tangibly made is a good idea because being able to talk about your product effectively is just as good as watching your product walk out the door.

On the other hand, you can’t get too regimented in your product's marketing life before you’ve actually made a prototype. There could be others you meet along the way who have ideas that could even be better than yours because they view your product through a completely separate prism from you as the creator.

3. Sample It

Once you’ve figured out what your product is, who needs it, where and how you’ll sell it, then you need to be able to make this wonderful item! If you already have supplies or a prototype your next best move might be to have a couple of these widgets on the shelf and push a few out to development companies so they can see what you see and you can see if they see the same thing you see.

Sounds fair? Well, it's your call when you start the process! Don't forget to make a list of your roadmap. Writing your plan will really help!

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